Kotick to Attempt Price Increase?

Seriously, Activision-Blizzard has become the videogame publisher everyone loves to hate. And with good reason.

While the global economy is in shambles, Activision releases earnings that are better than expected, and then mentions in their conference call with investors and analysts that they would love to raise prices even more if they could. Seriously, as if a $59.99 day one release (up 20% from $49.99 previous generation), they want MORE? Not to mention the raping we endure with $15-$20 DLC whose profit margins are off the chart? 

They're insane. I haven't bought a used game in YEARS, and I limit my Day One purchases to must-have titles, but this whole crazy talk will definitely make me rethink both strategies.

Source: MCV UK